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Bangkok street food, without the queues.

Street Bangkok

Fast food inspired by Southeast Asian street food

FOUNDED

2015

Points of sale 

+10

WITH BELORDER

Since 2022

12-MONTH RESULTS

-50%

Title KPI 1

waiting time (4 min → 2 min on average)

10 sec

Title KPI 2

between ordering at the kiosk and arriving in the kitchen

Title KPI 3

average basket

Majority

Title KPI 3

customers identified via the loyalty programme

Summary

    01 / The challenge

    Absorbing growth without slowing down service

    With 8 wholly owned restaurants in Paris and 10 openings planned that year across France, Street Bangkok needed to maintain a fast and reliable service despite the increased workload, without lengthening queues at the till or multiplying order errors.

    Operational constraints were rapidly becoming critical for the points of sale:

    • queue at the checkout during rush hour
    • teams focused on taking payment rather than front-of-house service
    • risk of errors on a menu that needs to be read carefully · need for a user journey that lives up to the brand's «street food» image

    03 / The solution

    Kiosk, QR code, click & collect: a seamless journey, from menu to till.

    Street Bangkok has rolled out Belorder across all its restaurants, featuring ordering kiosks, at-table QR codes and click & collect.

    Upselling

    Built-in upselling features on the kiosks, driving a sharp increase in average spend—and therefore more revenue per order.

    Smoothness of the customer journey

    An integrated and synchronised menu across the kiosk, QR code and click & collect, illustrated with photos, simple and well explained, with no queueing at the till.

    Time saving for the staff

    Teams freed from the till to focus on welcoming customers and table service.

    Reducing errors

    A clear menu display on kiosks and smartphones, which significantly reduces order errors.

    04 / Before & After

    What has truly changed.

    The till, the bottleneck of the service

    As the network grew, the till bore the brunt of the load: customers waited to place orders, staff had less time for front-of-house service, and order errors piled up over a menu that required careful reading.

    A seamless service, from the menu to the till

    With Belorder, ordering has become seamless and autonomous for customers, less time-consuming for teams, and more reliable. The staff can focus on greeting customers and service on the floor, while the average spend increases thanks to the kiosks.

    05 / Features used

    The Street Bangkok stack

    Street Bangkok relies on Belorder modules dedicated to dine-in and takeaway ordering, deployed across its entire network.

    Control terminal
    (with additional sale)

    QR code / table ordering

    Click & Collect

    05 / Testimonial

    They trust us

    We are thrilled with our collaboration with Belorder. The team is young and dynamic. The tech service performs well. Customer support is always there to help us.

    Mathieu M.

    Sales and Marketing Director, Street Bangkok

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    — AND YOU?

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    Order path

    Operational management