Founded in Paris as a food truck before becoming a chain, La Brigade is a street food concept dedicated to meat lovers, which is currently expanding rapidly through franchising: 17 restaurants in France with a target of 20 by the end of 2026.
Street Food carnivore
FOUNDED
2013
Points of sale
17
WITH BELORDER
Since 2022
Multiplying catering franchise openings also means multiplying the risks of complexity.
The condition set for growing: integrate seamlessly with what is already in place, without adding yet another tool to manage.
Here are the main challenges identified:
Belorder integrates into La Brigade’s existing digital ecosystem, including EPOS and loyalty systems, so that every new opening benefits from the same seamless customer journey without starting from scratch, particularly regarding takeaway sales, which are their bottleneck.
Seamless checkout journey for the customer, designed for takeaway
Zelty till and connected loyalty programme, a condition set by La Brigade to continue growing without multiplying disconnected tools
La Brigade relies on the Belorder modules dedicated to eat-in and takeaway ordering, deployed across its entire network.
Belorder has integrated seamlessly with our existing tools, including our till system and loyalty scheme, without ever slowing down our franchise growth. The takeaway ordering process is seamless, the interface is tailor-made, and the technical team is always on hand.
Maintenance & IT Manager, La Brigade
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