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Click & Delivery + Click & Collect: Optimising a bakery network through in-store collection

Land & Monkeys is reinventing the codes of the bakery. With 6 establishments in Paris and a presence in Tokyo, the brand has continued its development in France and internationally.

Land & Monkeys

Bakery · premium

FOUNDED

2020

Points of sale 

30

WITH BELORDER

Since 2025

12-MONTH RESULTS

-50%

Title KPI 1

waiting time (4 min → 2 min on average)

10 sec

Title KPI 2

between ordering at the kiosk and arriving in the kitchen

Title KPI 3

average basket

Majority

Title KPI 3

customers identified via the loyalty programme

Summary

    01 / The Challenge

    The challenge: Every bakery left to its own devices.

    With five cities already covered and an ambition for nationwide development, the brand needed to make its customer journey smoother without sacrificing quality.

    • Pre-orders and collections that disrupt the flow of orders.
    • Reliance on third parties (Uber/Deliveroo) for delivery
    • A menu and offers to keep up to date at each point of sale
    • The risk of losing autonomy and responsiveness as the network grows

    03 / The solution

    The solution: A single system for the entire Land & Monkeys network.

    Belorder centralises Land & Monkey's click & collect and click & collect in a single back-office, so that every bakery enjoys the same level of efficiency, wherever it is located.

    The key to success: a reliable, robust system that is perfectly integrated into the restaurant's ecosystem.

    Click & collect

    Customers order and pay via their phones, then collect in-store

    Click & delivery

    Land & Monkey maintains control over the delivery experience, without going through a third-party intermediary via Uber Direct and Belorder

    Centralised back-office

    All operational network management centralised on a single interface

    Menus and promotions managed in just a few clicks

    Instantly deployed across the entire network

    In-store traffic made more fluid

    Thanks to pre-orders, less waiting for customers in a hurry

    04 / Before & After

    What has truly changed.

    In-store waiting, the barrier to growth

    • In-store queues driving away rushed customers
    • Poorly utilised traffic, impact on turnover
    • Menus and promotions to be updated, store by store
    • Dispersed management, point of sale by point of sale

    Growth, without the in-store queue

    • Streamlined in-store collection thanks to click and collect and click and delivery
    • New revenue sources, driven by new sales channels
    • Operational time saved: menu and promotions updated once, applied instantly across all venues
    • A seamless customer experience, to order wherever they want and maximise the chances of placing an order

    05 / Features used

    The Land & Monkeys stack

    La Brigade relies on the Belorder modules dedicated to eat-in and takeaway ordering, deployed across its entire network.

    Click & collect

    Click & delivery

    05 / Testimonial

    They trust us

    I recommend Belorder to all restaurateurs who want to expand their network and accelerate their growth. The solution allows us to reduce waiting times, smooth out traffic in the restaurant and make pre-ordering easier.

    Rodolphe Landemeyne

    CEO & Founder, Land & Monkeys

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    — AND YOU?

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    Order path

    Operational management