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Fast food

The hyper-growth Poké reference is regaining control of its network.

How Pokawa unified 100+ restaurants, 4 ordering channels and 8 million orders/year — without losing the agility of a small team.

Pokawa

Fast food · Healthy

FOUNDED

2017

RESTAURANTS

100+ in Europe

Channels

Terminaux · Web · App

WITH BELORDER

Since 2023
Belorder - Etude de cas - Pokawa

12-MONTH RESULTS

+34%

Title KPI 1

Volume of digital orders across the entire network

−42%

Title KPI 2

Average order taking time during peak hours

100

Title KPI 3

Unified network on a single control platform

3 weeks.

Title KPI 3

Average time to market for opening a new retail outlet

01 / The Challenge

Growing up without losing control.

With a rapidly growing network, expanding from a few restaurants to over 100 in just a few years, Pokawa needed to manage a multiplication of digital ordering channels (kiosks, website, app) on a national and international scale, while maintaining consistency and control.

Operational constraints were rapidly becoming critical for the points of sale:

01

Dependence on multiple tools

Checkouts, terminals, order aggregators — each channel with its own back office, rules, and formats.

02

Channel orchestration complexity

No consolidated view of orders: the web, app, kiosk, and delivery flows were arriving in the kitchen out of sync.

03

Peaks of rush that saturate the queues

Midday and evening, the order queues lengthened mechanically. The kitchen's throughput became the bottleneck.

04

Difficult to standardise between points of sale

Each opening required manual reconfiguration. Good practices from one site were not propagated to others.

01 / The solution

Scale without missing out.

Belorder replaced Pokawa's fragmented ecosystem with a single platform driving all large-scale digital operations. One back-office. Four channels. One hundred restaurants.

Unique back-office control

Menus, prices, promotions, and routes across the entire network, with updates in just a few clicks – by any member of the central team.

Aggregation of all streams

Checkouts, web, app, delivery consolidated into a single system — clear prioritisation and reduced errors in the kitchen.

Network replicable templates

The customer experience is consistent across the 100+ retail outlets – the brand speaks with a single voice across all channels.

Smart rush management

Better order distribution and smoother queues – throughput increases without operational overload.

Plug and play deployment

Ready-to-use configuration to open a new restaurant in 3 weeks instead of 8 — launch time halved by 2.5.

Data-driven decisions

Real-time dashboards, operational alerts, A/B tests on user journeys — the head office pilots, the field executes.

01 / Before & After

What has truly changed.

The complexity that hinders growth

– The more the network grew, the more difficult piloting became
– Multiple tools: boxes, terminals, tablets by aggregator
Each opening required manual configuration
– Pokawa could continue to open—but no longer to orchestrate
– No consolidated overview of network KPIs

Growth regains momentum

The weight of multi-site complexity has faded
– Smooth, clear, controlled execution – a centralised back-office
– Teams are gaining autonomy, speed, and composure
Focus on the essentials: sell more poke, across all channels
– Real-time P&L vision for each site

04 / Features Used

The Pokawa stack.

Pokawa uses a coherent subset of Belorder modules, selected for their operational value across a network of 100+ restaurants.

Control terminal

Click & Collect

Mobile application

Table ordering (QR)

Kitchen Display System (KDS)

Network Analytics

Loyalty programme

Delivery aggregator

Multi-pays / multi-devises

05 / Testimonial

To whom do they recommend it?

I recommend Belorder to the entire world. I'm already talking about it a lot to our investors and partners, as well as to entrepreneur friends looking for a simplified experience.

Mohammed El Bojaddaini

Co-founder · Pokawa

— AND YOU?

Ready to orchestrate your growth?

Book a personalised demo. In 25 minutes, our teams will show you
How Belorder would fit into your network, with figures to back it up.

All case studies

Pokawa

The hyper-growth Poké reference is regaining control of its network.

How Pokawa unified 100+ restaurants, 4 ordering channels and 8 million orders/year — without losing the agility of a small team.

+34%

Title KPI 1

−42%

Title KPI 2

100

Title KPI 3

3 weeks.

KPI Title 4

Order path

Operational management