{"id":1283,"date":"2026-05-28T18:08:03","date_gmt":"2026-05-28T16:08:03","guid":{"rendered":"https:\/\/belorder.com\/?post_type=etude-de-cas&#038;p=1283"},"modified":"2026-05-28T18:08:03","modified_gmt":"2026-05-28T16:08:03","slug":"pokawa","status":"publish","type":"etude-de-cas","link":"https:\/\/belorder.com\/en\/etude-de-cas\/pokawa\/","title":{"rendered":"Pokawa"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"template":"","class_list":["post-1283","etude-de-cas","type-etude-de-cas","status-publish","hentry"],"acf":{"case_study_type":"Restauration rapide","hero_title":"La r\u00e9f\u00e9rence du pok\u00e9 en hyper-croissance reprend le contr\u00f4le de son r\u00e9seau.","hero_description":"Comment Pokawa a unifi\u00e9 100+ restaurants, 4 canaux de commande et 8 millions de tickets\/an \u2014 sans perdre l'agilit\u00e9 d'une petite \u00e9quipe.","client_logo":1284,"client_name":"Pokawa","client_category":"Restauration rapide \u00b7 Healthy","restaurant_count":"100+ en Europe","founded_year":"2017","headquarters":"Paris","channels_used":"Bornes \u00b7 Web \u00b7 App","client_since":"Depuis 2023","kpi_section_title":"R\u00c9SULTATS SUR 12 MOIS","kpi_1_value":"+34%","kpi_1_title":"Volume de commandes digitales sur l'ensemble du r\u00e9seau","kpi_1_description":"","kpi_2_value":"\u221242%","kpi_2_title":"Temps moyen de prise de commande en heure de pointe","kpi_2_description":"","kpi_3_value":"100","kpi_3_title":"R\u00e9seau unifi\u00e9 sur une seule plateforme de pilotage","kpi_3_description":"","kpi_4_value":"3 sem.","kpi_4_title":"Time-to-market moyen pour ouvrir un nouveau point de vente","kpi_4_description":"","kpi_5_value":"","kpi_5_title":"","kpi_5_description":"","kpi_6_value":"","kpi_6_title":"","kpi_6_description":"","challenge_title":"Grandir sans perdre le contr\u00f4le.","challenge_intro":"Avec un r\u00e9seau en forte croissance, pass\u00e9 de quelques restaurants \u00e0 plus de 100 en quelques ann\u00e9es, Pokawa devait g\u00e9rer une multiplication des canaux de commande digitaux (bornes, site web, application) \u00e0 l'\u00e9chelle nationale et internationale, tout en maintenant coh\u00e9rence et contr\u00f4le.\r\n\r\nLes contraintes op\u00e9rationnelles devenaient rapidement critiques pour les points de vente :","challenge_1_title":"D\u00e9pendance \u00e0 des outils multiples","challenge_1_description":"Caisse, bornes, agr\u00e9gateurs de commande \u2014 chaque canal avec son back-office, ses r\u00e8gles, ses formats.","challenge_2_title":"Complexit\u00e9 d'orchestration des canaux","challenge_2_description":"Pas de vue consolid\u00e9e des commandes : les flux web, app, borne et livraison arrivaient d\u00e9synchronis\u00e9s en cuisine.","challenge_3_title":"Pics de rush qui saturent les files","challenge_3_description":"Midi et soir, les prises de commande s'allongeaient m\u00e9caniquement. Le d\u00e9bit cuisine devenait le goulot.","challenge_4_title":"Standardisation difficile entre points de vente","challenge_4_description":"Chaque ouverture n\u00e9cessitait une reconfiguration manuelle. Les bonnes pratiques d'un site ne se propageaient pas aux autres.","challenge_5_title":"","challenge_5_description":"","solution_title":"Passer \u00e0 l'\u00e9chelle sans passer \u00e0 c\u00f4t\u00e9.","solution_intro":"Belorder a remplac\u00e9 l'\u00e9cosyst\u00e8me fragment\u00e9 de Pokawa par une plateforme unique pilotant l'ensemble des op\u00e9rations digitales \u00e0 grande \u00e9chelle. Un back-office. Quatre canaux. Cent restaurants.","solution_1_tag":"AUTONOMIE","solution_1_title":"Back-office unique de pilotage","solution_1_description":"Menus, prix, promotions et parcours sur tout le r\u00e9seau, avec mises \u00e0 jour en quelques clics \u2014 par n'importe quel membre de l'\u00e9quipe central.","solution_2_tag":"CENTRALISATION","solution_2_title":"Agr\u00e9gation de tous les flux","solution_2_description":"Bornes, web, application, livraison consolid\u00e9s dans un seul syst\u00e8me \u2014 priorisation claire et r\u00e9duction des erreurs en cuisine.","solution_3_tag":"STANDARDISATION","solution_3_title":"Templates r\u00e9plicables r\u00e9seau","solution_3_description":"L'exp\u00e9rience client est homog\u00e8ne sur les 100+ points de vente \u2014 la marque parle d'une seule voix sur tous les canaux.","solution_4_tag":"PERFORMANCE","solution_4_title":"Gestion intelligente du rush","solution_4_description":"Meilleure r\u00e9partition des commandes et fluidification des files \u2014 le d\u00e9bit augmente sans surcharge op\u00e9rationnelle.","solution_5_tag":"TIME-TO-MARKET","solution_5_title":"D\u00e9ploiement plug & play","solution_5_description":"Configuration pr\u00eate \u00e0 l'emploi pour ouvrir un nouveau restaurant en 3 semaines au lieu de 8 \u2014 temps de lancement divis\u00e9 par 2,5.","solution_6_tag":"DATA","solution_6_title":"D\u00e9cisions guid\u00e9es par la donn\u00e9e","solution_6_description":"Dashboards temps r\u00e9el, alertes op\u00e9rationnelles, A\/B tests sur les parcours \u2014 le si\u00e8ge pilote, le terrain ex\u00e9cute.","before_after_title":"Ce qui a vraiment chang\u00e9.","before_title":"La complexit\u00e9 qui freine la croissance","before_point_1":"Plus le r\u00e9seau grandissait, plus pilote devenait difficile","before_point_2":"Multiples outils : caisses, bornes, tablettes par agr\u00e9gateur","before_point_3":"Chaque ouverture demandait une configuration manuelle","before_point_4":"Pokawa pouvait continuer \u00e0 ouvrir \u2014 mais plus \u00e0 orchestrer","before_point_5":"Pas de vue consolid\u00e9e des KPIs r\u00e9seau","after_title":"La croissance retrouve son \u00e9lan","after_point_1":"Le poids de la complexit\u00e9 multi-site s'est effac\u00e9","after_point_2":"Ex\u00e9cution fluide, claire, ma\u00eetris\u00e9e \u2014 un back-office central","after_point_3":"Les \u00e9quipes gagnent en autonomie, en vitesse, en s\u00e9r\u00e9nit\u00e9","after_point_4":"Concentration sur l'essentiel : vendre plus de pok\u00e9, sur tous les canaux","after_point_5":"Vision temps r\u00e9el sur le P&L de chaque site","features_title":"La stack Pokawa.","features_intro":"Pokawa utilise un sous-ensemble coh\u00e9rent de modules Belorder, s\u00e9lectionn\u00e9s pour leur valeur op\u00e9rationnelle \u00e0 l'\u00e9chelle d'un r\u00e9seau de 100+ restaurants.","feature_1_name":"Borne de commande","feature_2_name":"Click & Collect","feature_3_name":"Application mobile","feature_4_name":"Commande \u00e0 table (QR)","feature_5_name":"\u00c9cran cuisine (KDS)","feature_6_name":"Analytics r\u00e9seau","feature_7_name":"Programme fid\u00e9lit\u00e9","feature_8_name":"Multi-pays \/ multi-devises","feature_9_name":"","feature_10_name":"","testimonial_title":"\u00c0 qui le recommandent-ils ?","testimonial_quote":"Je recommande Belorder \u00e0 la terre enti\u00e8re. J'en parle d\u00e9j\u00e0 beaucoup \u00e0 nos investisseurs et partenaires, ainsi qu'aux amis entrepreneurs qui cherchent une exp\u00e9rience simplifi\u00e9e.","testimonial_person_image":1284,"testimonial_person_name":"Mohammed El Bojaddaini","testimonial_person_role":"Co-fondateur \u00b7 Pokawa","testimonial_side_image":1284,"cta_label":"\u2014 ET VOUS ?","cta_title":"Pr\u00eats \u00e0 orchestrer votre croissance ?","cta_description":"R\u00e9servez une d\u00e9mo personnalis\u00e9e. 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